Account C01Churn Graph

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C01 · Kopi Lintas Nusantara

CriticalDashboard: Green vs Findings: Critical

Risk score

10.00

Level Critical

Renewal

in 75 days

2026-12-15

Annual value

Rp 149.9M

From the contract

Signals

3 signals from the rule engine, total weight 8. Longer bars weigh more in the score.

Rule checksFindings present

These rule checks decide the level; triggered rules carry the weights.

Champion lefttriggered (weight 3)
Feature promise brokentriggered (weight 3)
Competitor mentionedtriggered (weight 2)
Outreach unansweredchecked, clear
Payment riskchecked, clear
Bug tickets not linkedchecked, clear
Usage drop after release (bug)checked, clear
Tickets closed as not reproduciblechecked, clear

Signal details

The facts in the graph behind each signal.

Feature promise broken
weight 3
Since 2025-11-28 · 6 evidence nodes
fitur
FEAT-07
nama fitur
Integrasi akuntansi (Jurnal & Accurate)
status janji
Belum ditepati
status fitur
Dalam pengembangan
Champion left
weight 3
Since 2026-08-15 · 4 evidence nodes
kontak
K017
jabatan baru
GM Operations
nama
Rina Hapsari
interaksi pamit
I0290
Competitor mentioned
weight 2
Since 2026-09-18 · 4 evidence nodes
jumlah interaksi
1
kompetitor
KasirPro
kontak
K134
interaksi
I0331

Retention actions

Based on past decisions. At-risk value Rp 90.0M is an estimate (annual value × p = 0.6).

JEV AI judgement · first-action confidence 70%

JEV: a retention discount is not a fitting response here (suitability 0.13); the cause is not price.

RecommendedJEV urgency 2.7/3

Recover the broken feature promise with a firm date

A feature was promised in exchange for a concession and has not been delivered. Past promises were recovered once Product committed to a date.

Triggered by: JANJI_DILANGGAR

Decision

OwnerDue date

Not decided yet

Saved in this browser only.

Past decisions

2 in the decision log

D-2026-01Approved
feature promise · 2026-01-20 · JEV fit 0.70
Arif Setiawan (Head of Product) · account C29
Dashboard multi-outlet untuk klien Enterprise
D-2024-05Approved
feature promise · 2024-08-15 · JEV fit 0.58
Arif Setiawan (Head of Product) · account C09
Program loyalti untuk klien F&B

Also considerJEV urgency 2.6/3

Re-establish contact at executive level

The champion left or account-manager emails are going unanswered. The decision log has no matching precedent for this action.

Triggered by: CHAMPION_KELUAR

Decision

OwnerDue date

Not decided yet

Saved in this browser only.

Past decisions

0 in the decision log

No matching precedent in the decision log.

Also considerJEV urgency 1.8/3

Review the competitive threat before offering any extra discount

A competitor was mentioned in a non-template conversation. Check the remaining discount headroom first: anything above the precedent limit needs a written justification.

Triggered by: KOMPETITOR_DISEBUT

of the 15% precedent limit (D-2025-02)

Discount already given: 15%
Headroom to the limit: 0%

Estimated cost Rp 1,499,400 (each extra 1 percentage point of discount = 1% of annual contract value) vs at-risk value Rp 89,964,000 (estimate, p = 0.6) — cost is 2% of the value at risk.

Current discount: 15% · precedent limit: 15% (D-2025-02) · headroom: 0%

Test a discount proposal (%)

Decision

OwnerDue date

Not decided yet

Saved in this browser only.

Past decisions

3 in the decision log

D-2025-02Rejected
discount · 2025-03-04 · 20% · JEV fit 0.80
Andi Wiratama (VP Sales) · account C23
Di atas batas 15%; menyamai harga kompetitor merusak harga pasar. Deal kemudian kalah karena harga.
D-2026-06Approved
discount · 2026-05-12 · 12% · JEV fit 0.47
Andi Wiratama (VP Sales) · account C17
Kontrak 2 tahun
D-2025-11Approved
discount · 2025-11-28 · 15% · JEV fit 0.40
Andi Wiratama (VP Sales) · account C01
Pengecualian: akun strategis 42 outlet; komitmen integrasi akuntansi rilis Q3 2026

Evidence path

12 nodes, 15 relationships from 10 source files. Click a node to see where its records come from.

CRM
Email & meetings
Contracts & billing
Decision log
Bugs, releases & features
Derived relationship (with confidence)

Laying out the evidence path…

Signal timeline

The first signal appeared 382 days before renewal (renewal 2026-12-15).

2025-11-28382 days before renewal
Feature promise broken
- fitur: FEAT-07
- nama fitur: Integrasi akuntansi (Jurnal & Accurate)
- status janji: Belum ditepati
2026-08-15122 days before renewal
Champion left
- kontak: K017
- jabatan baru: GM Operations
- nama: Rina Hapsari

What-if

Turn a signal off to see what the account would look like if that problem were solved.

Champion leftweight 3
Feature promise brokenweight 3
Competitor mentionedweight 2

Score: 10.00
Level: Critical
At risk: Rp 90.0M

Simulation only; the ranking is not changed.

Loading the account…

Signal details

Feature promise broken

Champion left

Competitor mentioned

Retention actions

Recover the broken feature promise with a firm date

Past decisions

Re-establish contact at executive level

Past decisions

Review the competitive threat before offering any extra discount

Past decisions

Signal details

Feature promise broken

Champion left

Competitor mentioned

Retention actions

Recover the broken feature promise with a firm date

Past decisions

Re-establish contact at executive level

Past decisions

Review the competitive threat before offering any extra discount

Past decisions